Minister of Tourism and Hospitality Industry

The tourism sector which is normally dominated by the elite has seen a lot of participation from domestic tourist since the launch of this campaign who are harnessing immensely from the low hanging fruit through community-based tourism and small run businesses among other value chains within the industry. Zimbabwe has a wide range of attractions and activities which appeal to the both the domestic and international market. As part of efforts to boost domestic tourism, it is therefore vital for locals and the Diaspora to consider Zimbabwe as a destination of choice.

Rich in history and heritage, beautiful landscape wildlife and other products, there is huge potential for the different domestic market segments including families, couples, friends and relatives and churches to partake and enjoy Zimbabwe’s tourism product offering this festive season.  Enjoyment could come in various forms including taking daily excursions visiting various attractions, participating in different tourism activities, eating out, enjoying local cuisine, participating in relaxation and recreation activities, visiting friends and relatives in different parts of the country, and spending at least one night at different accommodation facilities in different parts of the country, resorts and park estates.