Media brief on Meetings Africa 26-28 February 2024

Zimbabwe is participating  at the 18th Edition of Meetings Africa being held from 26-28 February 2024 in Johannesburg, South Africa.. The Deputy Minister for Tourism and Hospitality Industry, Honourable Tongai M. Mnangagwa led a delegation of Ministry and Zimbabwe Tourism Authority Officials to the Event.

• The delegation also comprises of five (5) Tourism Operators who are into MICE Business namely;
• African Sun Hotels,,
• Rainbow Tourism Group,
• VIctoria Falls Hotel ,
• Airports Company of Zimbabwe, and
• Zimbabwe International Trade Fair (ZITF).
• 21 Countries including Zimbabwe and Buyers from 63 Countries Worldwide are attending 2024 Edition of Meetings Africa.
• Zimbabwe is represented by players who are keen on tapping into the lucrative MICE industry and building new contacts for more business as the business tourism sector is characterised by high spenders and large groups ranging from 100 – 3000 participants.
• Meetings Africa is the continent’s leading MICE show which offers a one-stop shop networking platform for Destination Management Companies, International Associations and National Convention Bureaus.
• The Fair provides the perfect business platform for the promotion of MICE Tourism as it attracts senior decision-makers, buyers and influencers from across the globe. In addition, it enables destinations to tap into a wide database of international professionals from the meetings and business travel industry.
• The event has a packed program which is running parallel to the Exhibition. These include networking events and educational sessions that will cover key topical issues pertinet to the Meetings, Incentive Travel, Conferences and Exhibitions (MICE) sector.
• “The first day is known as the BONDay (Business Opportunity and Networking Day) with key associations in the MICE industry hosting their members to brainstorming and engaging sessions aimed at enhancing professional development in the sector and industry. Fruitful discussions on how the African continent can grow and claim its share of the global receipts of Business Tourism is the key goal at the table.
• Zimbabwe is attending to unlock the MICE market potential for the benefit of the country’s ec As international associations are always looking for new destinations for rotational meetings, Destination Zimbabwe is present and ready to be considered as a host. Furthermore, the country is looking towards embracing intra-regional cooperation towards the advancement of MICE Tourism in the destination.
• This is also an opportunity for the Honourable Deputy Minister and his delegation to meet with other Countries in the Region on Bilateral relations.