Zimbabwe at The 9th Edition of the B2B Workshop Afrique | France

Expanding Zimbabwe’s footprint in the French outbound travel market and creating new opportunities for increased Tourist Arrivals, the Zimbabwe Tourist Office in Paris participated in the 9th Edition of the B2B Workshop Afrique, one of France’s leading travel trade platforms dedicated to African destinations. The event brought together over 60 French travel agencies and tour operators, where Zimbabwe alongside Machaba Safaris, Palm Hospitality Group and Amalinda Safari Collection, showcased the country’s diverse Tourism experiences. Engagements reflected growing demand for travel beyond Victoria Falls and Hwange National Park, with French travel professionals expressing keen interest in Zimbabwe’s Cultural Heritage, Adventure experiences, luxury Safari products and emerging destinations. The workshop also delivered significant business opportunities, with leading French tour operators confirming their participation at the Sanganai/Hlanganani/Dzimbabwe World Tourism Expo 2026 and expressing interest in expanding Zimbabwe-focused travel programmes, further cementing Zimbabwe’s position as a premier African destination while driving longer Tourist stays, increased Tourism spending and sustainable sector growth.
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