ZTA’s Destination Marketing | Telling Zimbabwe’s Story to the World with Passion, Precision & Pride

One of ZTA’s most visible and impactful functions is destination marketing telling Zimbabwe’s story to the world with passion, precision, and pride. Our Marketing Division is responsible for developing and executing domestic and international campaigns that showcase Zimbabwe’s unmatched tourism offerings. Through participation in global travel trade fairs, digital campaigns, media partnerships, and familiarisation trips, ZTA ensures that #DestinationZimbabwe remains top-of-mind for travelers, tour operators, and investors alike. From the thunderous roar of Victoria Falls to the ancient grandeur of Great Zimbabwe, we market not just attractions, we market experiences, culture, and a lifestyle that is uniquely ours.