Welcome to #ZimBho! A celebration of the goodness of our rich and diverse tourism offering, embracing the beauty of our Zimbabwe, iZimYami! Indulge yourself in that travel adventure, a quiet getaway, or a fun business trip, or that luxurious vacation and even that budget road trip! It’s #ZimBho, there is something for everyone! And you don’t always have to be away for long on vacation, it can just be a day trip, all you you’ve got to do is #vakatsha!

Our short story
“ZimBho” is motivated by the street lingo “Bho”, a slang word casually used in everyday language, meaning “good” or showing common understanding. Celebrating the different offerings in our tourism together makes us as Zimbabweans have that common agreement that because of its rich and diverse tourism offerings Zimbabwe is “Bho”, #ZimBho. and should be explored i.e. #vakatsha. “Bho” has evolved from just being “Bho” to “Bho zvekuti” meaning very good, and the latest being “Bholato” which again is a slang way of saying very good. ZimBho also resonates with one saying I am Zimbabwean – I am Zimbo – I am ZimBho, we connect with our motherland in a special way and we pride in it, #iZimYami! And we will explore #vakatsha!

Domestic Tourism Campaign

The Ministry of Tourism and Hospitality (MoTHI) through the destination promotion agency, the Zimbabwe Tourism Industry Authority (ZTA)  launched the Domestic Tourism Campaign. This campaign aims to promote local tourism and inculcate a culture of travel amongst locals. It is important to note that Zimbabwe has a wide range of attractions and activities which appeal to the both the domestic and international market. As part of efforts to boost domestic tourism, it is therefore vital for locals and the Diaspora to consider Zimbabwe as a destination of choice. Rich in history and heritage, beautiful landscape wildlife and other products, there is huge potential for the different domestic market segments including families, couples, friends and relatives and churches to partake and enjoy Zimbabwe’s tourism product offerings. Enjoyment could come in various forms including taking daily excursions visiting various attractions, participating in different tourism activities, eating out, enjoying local cuisine, participating in relaxation and recreation activities, visiting friends and relatives in different parts of the country, and spending at least one night at different accommodation facilities in different parts of the country, resorts and park estates.