Routes World 2024 Update

Seasonality plays a crucial role in shaping tourism trends, affecting everything from pricing to visitor experiences. By understanding and leveraging seasonal patterns, destinations can enhance their appeal throughout the year, rather than relying solely on peak seasons.
This can be achieved by promoting off-peak events, diversifying attractions, and creating tailored packages that cater to different interests during various times of the year. For instance, winter festivals, spring flower festivals, or summer adventure activities can draw visitors when they might typically stay away.
At Routes World 2024, it was emphasized that addressing seasonality not only improves visitor flow but also supports local economies and promotes sustainable tourism practices, ensuring that both communities and travelers benefit year-round. And increase MICE business in destinations.

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