The Role of ZTA in Building Zimbabwe’s Tourism Economy

DID YOU KNOW? Our work goes far beyond promoting beautiful destinations!The Zimbabwe Tourism Authority exists to develop, market, and regulate Zimbabwe’s tourism sector for maximum national benefit. Our core mandate remains unwavering: to position Zimbabwe as a globally competitive tourism destination whilst we generate foreign currency, create employment, and enhance sustainable development. Our work spans the length and breadth of the country from registering and grading tourism establishments, to spearheading destination marketing under the ZimBho Domestic Tourism Campaign and the Experience Zimbabwe Campaign which carries Zimbabwe’s tourism banner across the globe.