Zim To Host SITE Executive Summit 2023
Zimbabwe is set to host twenty five International Board
Members of the Society for Incentive Travel Excellence (SITE) for a summit in
Victoria Falls from 21–23 June.
SITE is a professional association dedicated exclusively to
the global incentive travel industry. SITE’s executive leadership team are
C-Suite executives from leading businesses in the field of incentive travel,
across our source markets and beyond, and are thought leaders and key
decision-makers pioneering the growth of the USD$75 billion incentive travel
Zimbabwe’s hosting of the SITE Executive Summit, presents
an opportunity for the country to position itself as a strong emerging
destination for incentive travel. This will in-turn provide with incentive
planners’ ongoing search for new destinations that offer truly unique,
authentic and creative experiences.
Incentive travel uses once-in-a-lifetime travel experiences
as the ultimate reward or prize for extraordinary performance in a business
setting. According to recent research, incentive travel budgets are expected to
rise by 34% in 2023, with a gradual return to mid/long-haul destinations.
ZTA Chief Executive, Ms Winnie Muchanyuka, said the
visiting delegation would have the opportunity to sample some of the exclusive
incentive-ready properties in Zimbabwe and participate in engaging activities
in the adventure capital, Victoria Falls.
“We’re honored and quite excited to have the SITE executive
in the country. We view them as ambassadors who will reinforce our marketing
efforts in driving the viability of incentive travel in Zimbabwe. We’re certain
that this is a perfect opportunity for them to explore our MICE products and it
is our hope that they will take some time to enjoy what Victoria Falls has to
offer,” said Muchanyuka.
Muchanyuka went on to say, “The initiative will expose key
executives to Zimbabwe’s unique selling points and help attract more incentive travelers
to the country, translating to the increased tourist arrivals we are striving
SITE CEO Annette Gregg, MBA, CMM, said her organization is
looking forward to working with Zimbabwe. “SITE is committed to working with
new and emerging destinations and helping position and refine their offerings
for discerning incentive travel qualifiers. With its unique natural setting,
world heritage sites and incentive-ready resorts, hotels and lodges, Zimbabwe
has so much to offer. SITE looks forward to working with the local incentive
travel community to delivering award-winning incentive travel programs in
Southern Africa,” said Greg.