Efforts made to boost MICE Tourism in Zimbabwe

The Ministry of Tourism and Hospitality Industry, through the Zimbabwe Tourism Authority, has taken a major step to boost tourism by partnering with Fastjet and local stakeholders to position Zimbabwe as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. This effort began with a familiarization tour for senior business consultants from Tourvest, a prominent South African Destination Management Company with a workforce exceeding 5,000. Hosting these agents will expand Zimbabwe’s reach to both the South African and global markets through the agents’ international connections. The initiative will kickstart with promoting Bulawayo as a MICE destination and the Johannesburg-Bulawayo route.

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